Today, TIDAL, announced that critically acclaimed documentary, ‘Unbanned: The Legend of AJ1’ will stream on the global music and entertainment platform starting on July 20th at 10:00 am ET.
Unbanned explores the dynamic life of AJ1 from its unlikely origins to its role in disrupting NBA rules, birthing sneaker culture, and influencing a social and cultural revolution. Members can further explore the impact and influence of Michael Jordan in TIDAL’s expertly curated “Check The Rhyme: Michael Jordan” playlist here.
“The Air Jordan 1 is an icon that has transcended sports, music, and movies to become a cross-cultural global phenomenon,” said Tony Gervino, TIDAL’s SVP of Culture and Content. “This is a sneaker that connects generations and is an integral part of the zeitgeist for which TIDAL curates a daily soundtrack.”
TIDAL members will be able to watch the documentary beginning on July 20th on TIDAL.com/Unbanned. Members in New York and Berlin can enter for a chance to attend the launch events via TIDAL’s social channels.